The "$25 Myth"

It was the hook that got everyone excited: professional women's basketball at a fraction of the cost of a Raptors game. But as single-game tickets hit the market this April, that $25 price point has become the "Loch Ness Monster" of the 6ix.

Unless you were lucky enough to snag a seat in Montreal or Vancouver during the cross-country tour, or you caught a fleeting pre-sale window for the 300-levels, you're likely looking at a much steeper bill. For the average regular-season game at the Coliseum, "get-in" prices are currently hovering between $65 and $85 before fees.

The "Caitlin Clark Tax"

If you were planning to see the Indiana Fever on August 18th at Scotiabank Arena, prepare for sticker shock. What was supposed to be a celebration of the game's growth has turned into a luxury event:

For a family of four, a single night out to see the league's biggest stars could easily clear $800. That isn't "growing the game" — that's a Bay Street networking event.

The Coliseum Bottleneck

A major factor in the pricing surge is the venue itself. While Coca-Cola Coliseum offers an incredible, intimate atmosphere, its 8,000-seat capacity simply cannot keep up with the demand of a city starved for WNBA action.

Basic economics has taken over: low supply and astronomical demand have allowed the secondary market (and bots) to squeeze the "average fan" out of the building. When the cheap seats are immediately flipped for double their value, the community spirit that the WNBA usually prides itself on starts to feel like a "Leaf-ified" corporate product.

Is There Any Value Left?

For fans who just want to see the Tempo without taking out a second mortgage, the options are narrowing:

The Bottom Line

The Toronto Tempo are a massive win for Canadian sports, but the inaugural season's pricing is a cautionary tale. If the goal was to build a grassroots, family-friendly fan base, the current market is doing the opposite. We've managed to create a world-class atmosphere before the first tip-off — we just might have priced out the very people who built the buzz in the first place.

The Tea: If you want to see the Tempo in 2026, you'd better start treating your "basketball fund" like a "down payment fund."